Find the gap you can own
Competing providers often sound the same: “quality, service, expertise.” When everyone’s promises blur together, clients default to price. We’re going to fix that by running a short, smart review to clarify the problem you solve for your customers. Take 45 minutes and search competitor websites Step 1: Search like your customer. Type your most profitable service […]
The tool with the best ROI
If you are not using it regularly, Google Business Profile (GBP) may be the easiest and most effective tool to add to your toolbox. When used well, it can make all of your other marketing materials more effective. Google is actively paying attention to words and photos on profiles. The more consistently you update your profile, the more […]
Now this has value
Turn long reports into quick wins We’ve spent the past few weeks defining your ideal clients and setting clear marketing objectives. Now it’s time to pull together a toolbox that can get the job done. For a lot of people this is the fun part. We’re going to start with a website audit. Sometimes these […]
Finding a Path to Profit
Hello! If you have read any of these emails, you are part of something you may not realize. You are a part of Phase 1 of our “Plan as You Grow” program. And between now and Oct. 10 you are invited to join in Phase II. A lot of business owners struggle when their company […]
Gaining Momentum
Hello! Over the last few weeks, your assignments have focused on tasks to help you take marketing from theory to something that is tangible and concrete. That has included: Reviewing your spending and discovering customer acquisition costs. Defining your most profitable clients and how they find you. Listing real prospects and turning vague ideas into […]
Quick wins top 20
Hello! When it comes to marketing, quality can beat quantity. Today’s task is simple—but powerful: Identify your Top 20 prospects and 5 referral sources. Why? Because small, focused actions create momentum—and momentum leads to results. You are more likely to call and make meaningful connections when you’re reaching out to people or companies you are familiar […]
Lead Gen
Hello! When was the last time you looked closely at how customers are finding you — and why they decided to buy? Too often, businesses assume they know. But when you dig deeper, you may discover a different story. Where do customers find out about you? Word of mouth Lead generators Digital ads Organic search […]
Does the world know your most profit
Hello! You probably know which services or products bring in the best margins for your business. But here’s the question — does Google know? Your Google Business Profile shares information with search engines and can be the place people look before calling you. If you want more of the profitable work, busywork should not be the focus […]
Your Website Isn’t Broken
Hello! As your business grows, your marketing needs to evolve with it. But you know what happened to me? I built up years of experience, brought in new team members and refined what we do best. Then one day I actually looked at my own website and found it reflected how we started, not what […]
Know the People Who Matter
Hello! When it comes to marketing, quality can beat quantity. Today’s task is simple—but powerful: Identify your Top 20 prospects and great 5 referral sources. Why?Because Small, focused actions create momentum—and momentum leads to results. You are more likely to call and make meaningful connections when you’re reaching out to real people or familiar companies. […]
