Refine, don’t reinvent: a simple marketing audit
Hello! You’ve looked at the numbers.You know what’s working—and what’s not. Now comes the real question: where should you spend your marketing dollars in the second half of the year? Here’s the good news:You don’t have to start over.You just need to refine what’s already in motion. This week, do a mini marketing audit with three quick checks: […]
Revenue Roadmap – Your path to the best year ever
Hello! Last week, we talked about logging your numbers—getting honest about income, marketing expenses, and the effort you’ve put in so far this year. That check-in wasn’t just an exercise. It’s the foundation for knowing what to do next. If your numbers didn’t line up with your hopes, you’re not alone. Facing the most brutal […]
Have you checked mid-year numbers?
Hello! Are you where you expected to be in terms of revenue and profit? Not just busy—but getting the kind of leads you need to turn a profit? It’s easy to set goals in January and spend the rest of the year ignoring them as you put out fires. This year, let’s stay on course. […]
4th Friday Refuel
Hello! This is a big week. I have two things for you. First, If you have been reading Marketing Monday email messages, you have undoubtedly figured out that I believe consistent hustle is the key to growth. But staying focused isn’t easy when you’re juggling projects, customers, and a never-ending to-do list. That’s why I’m […]
Summer is short–make your expertise count
Hey there, hope you had a wonderful weekend. To get you back into July marketing, we’re going to focus on finding some easy ways to help clients experience your value this month. I call them “service samplers.” These are smaller engagements—like workshops, audits, or inspections—that give prospects a clear win to build trust and confidence. This […]
June Wrapup
Lead generation isn’t a chore—it’s a catalyst. It’s the spark that can ignite your business growth and set your vision on fire. It’s not about checking a box; it’s about opening the door to the kind of business you actually want. One that energizes you. One that brings the income, freedom, and opportunities you’ve been […]
Sales pages for revenue generation
For years I have heard experts say “People don’t want to talk to a salesperson until they’re ready to buy.” That’s not true anymore. I’ve heard research now shows 70% of people don’t want to talk to a sales even when they are ready to buy. I know it is frustrating, but it is a fact […]
Your Lead Generator
Stop chasing and start attracting opportunities. Imagine having a system in place that brings the right prospects to you—people who already see your value and want what you offer. Updating your lead generator or creating a new one is a great way to get started. There are lots of ways you can share knowledge. It […]
Build an Offer Stack
I spent years trying to sell high-end retainer services. Most of my business came from referrals from satisfied clients, not from a marketing or sales process. Revenue was like a roller coaster and clients came in with very unrealistic expectations. Having a offer stack with smaller “get-acquainted” steps helps clients collect information and do prep work to […]
The Scary Truth About Generating Consistent Revenue
The bottom line for marketing is generating revenue. When we consistently do a good job for customers it seems like we should be able to keep a consistent revenue stream. But you have probably discovered by now that it doesn’t always work that way. Things flow well for a while then there is a hiccup. […]
