Happy New Year!
As we close out the year, I want to wish you a very happy New Year and a season of rest, celebration, and anticipation for all the growth ahead. You’ve built the foundation. You’ve mapped out your plan. You’ve prepared your team. Now you get to step into 2026 with clarity and confidence. Green & […]
Celebrate!
With the holidays upon us, I want you to pause and appreciate something important: You just built a complete marketing plan for 2026 — piece by piece, week by week (or you at least you have a good idea of the process you can use in January). And you did it during one of the […]
The support you need to be successful
As the new year approaches, we’ve been setting marketing objectives, building strategy, choosing lead indicators, and mapping out a timeline. Now it’s time for the most important and often overlooked step: getting staff and stakeholders on board. A plan only works when the people who carry it out understand it, believe in it, and know their […]
Marketing Monday, Measure What Matters
As we wrap up our marketing plans for 2026, it’s time to talk about measurement. Not end-of-quarter crisis numbers that generate panic when you are in trouble. I want you to identify early signals in the prospect pipeline to avoid trouble. The right indicator is an early warning system. Keep it simple, consistent, and make it […]
Cool trick for Marketing Budgets
Have you tried starting your budgeting process with an income breakdown? For the 2026 marketing budget, start by looking at the current income. I think it is helpful to be clear about the categories of work that are actually coming in at present and the revenue each one has produced. Note any services with high […]
The real reason marketing falls behind
Outreach Tactics & Your Marketing Mix Now that you’ve defined your offer and key messages, it’s time to decide how you’ll reach out to people and what actions will motivate them to take the actions necessary to move from stranger to advocate. This is where your marketing plan becomes a roadmap for consistent growth. Strategies vs Tactics Your strategy is the […]
The Magic is in the Mix
Outreach Tactics & Your Marketing Mix Now that you’ve defined your offer and key messages, it’s time to decide how you’ll reach out to people and what actions will motivate them to take the actions necessary to move from stranger to advocate. This is where your marketing plan becomes a roadmap for consistent growth. Strategies vs Tactics Your strategy is the […]
Choose how you want to be known
This is week two as we dig into writing a marketing plan for 2026. It’s an exciting one. You get to think about what you want to be known for as a company. Use what you’ve learned in our past discussions of most profitable clients, competitors, and online presence to shape positioning and key messages for the […]
Line: Starting
Have you written your marketing objectives? Most business leaders don’t know their revenue goals, let alone have marketing goals that will accomplish them. I just read a post from Drew Griffin who I follow on the Skool platform. He that said you can figure out your revenue goals in 60 seconds by asking yourself 2 […]
Automating for calm, not chaos
Automation is a super powerful tool. But before we plug anything in, I want to talk about the the golden rule of technology—never automate chaos. If your process is clunky, automating it just multiplies the mistakes. (Let’s call it bad momentum.) Automation should amplify what’s working not increase chaos. Step 1: Map your manual process […]
