Keep Your Google Profile Working for You
Last week I asked you to think about which clients and projects are the most profitable—not just in revenue, but in ease of execution, repeat business, and referrals. That’s the kind of work you want to focus on winning. The first step is to quit promoting low-profit busy work and start asking for lucrative and rewarding […]
Where It Matters Most?
Last week I asked you to think about which clients and projects are the most profitable—not just in revenue, but in ease of execution, repeat business, and referrals. That’s the kind of work you want to focus on winning. The first step is to quit promoting low-profit busy work and start asking for lucrative and rewarding […]
Owning Our Authority
I am my own worst critic when writing. Before I even hit “send,” I start worrying about people questioning, criticizing, or ridiculing my ideas. It’s uncomfortable to share advice. The marketing tools that have worked best for me and my clients won’t be everyone’s cup of tea, but I keep doing it because I don’t […]
How to Showcase Your Expertise and Build Trust
Last week, we explored what makes a business remarkable and how to stand out. This week, let’s put our thoughts into action. I believe clients choose businesses they know, like, and trust. Usually because they know the company’s reputation or one of the people there. Here are three ways I like to use the written […]
Stand Out and Stay Ahead in Your Industry
Have you ever wondered what makes your business truly remarkable? Standing out in a crowded marketplace isn’t just about doing things differently—it’s about doing them better. That’s the magic of differentiation and innovation working together. Differentiation is all about what makes you unique. It’s the reason customers choose you over competitors. Ask yourself: What are we […]
Clarify Key Messages
In my own marketing, I find being consistent can be difficult. I have this really great idea one week and then something even better happens the next. My team reels me in and pretty soon we have a third version. That’s why putting key messages into writing and sharing them broadly is important. When you […]
