Hello!
As your business grows, your marketing needs to evolve with it. But you know what happened to me? I built up years of experience, brought in new team members and refined what we do best. Then one day I actually looked at my own website and found it reflected how we started, not what we had become.
Signs Your Website Hasn’t Caught Up
Misalignment is more common than you’d think. Some red flags:
Project images or headlines showcase early, less skilled work.
Services the company no longer offers—or no longer wants– are still listed
The homepage speaks to “everyone,” not to the specific clients that bring in revenue.
SEO keywords were chosen years ago and bring in the wrong type of calls.
Even if you haven’t changed your offerings, you have probably clarified the types of customers you want and more importantly don’t want.
You may not need a full redesign, but if your site is still promoting work you’ve outgrown, it’s probably time for an update. Don’t waste valuable marketing space on services that no longer generate revenue—or align with your business goals. Showcase your capabilities.
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What Does “Pointed at the Right People” Look Like?
A strategic site—one that brings in the kind of clients you want now—does a few things well:
It names the people you serve best
It offers them a simple, low-cost point of entry
It highlights the services that bring in the best ROI
It is optimized for the search terms your current clients actually use
This last piece is critical. If your SEO strategy was written with old offerings in mind, it’s likely attracting the wrong kind of customers.
For example, contractors who build a successful business on small renovations might still rank for “kitchen updates” when custom home building is where they make their money. An architectural firm might still show up for public RFP-style projects when they now make much better money with franchise expansions or manufacturing clients.
Small updates can make a big difference in how you’re perceived.
If your mid-year budget review made it clear where your profits are coming rom, refining your website content or SEO might be all it takes to bring better work your way.
The right people are out there. Make sure your website speaks their language.
LET’S update the showcase your capabilities PDF
You’ve got this!
Carolyn
Carolyn Green, CEO, Sr. Strategy Advisor
(618) 791-1398 • cgreenassociates.com
– If you’ve outgrown your website, SEO, or other outreach tools, call today for a Total Online Presence Audit (TOPA). We’ll have you back up to speed in no time.
– Our current 6-week sprint is called Path to profit and it focuses on how to bring in more money without working more hours. Give me a call if you want to sign up.
– CGreen Associates now has a Skool community called the Plan as You Grow revenue accelerator. We’re setting it up as a site to generate momentum . For a limited time you can check it out and join for free on SKOOL. (link to use for the word Skool https://www.skool.com/planasyou-grow-7756/about?ref=a02163ad5ca94c0687066a1e09eff7e3)
