Stop chasing and start attracting opportunities. Imagine having a system in place that brings the right prospects to you—people who already see your value and want what you offer.
Updating your lead generator or creating a new one is a great way to get started. There are lots of ways you can share knowledge. It doesn’t have to be rocket-science, just a tip that would save a prospect some grief.
A good lead generator:
Solves a small but urgent problem
Builds trust with useful, relevant info
Shows your understanding of the client’s world
It might be:
A checklist
A short guide or explainer video
A 15-minute planning or problem solving call
An ROI calculator or assessment
The best lead generators point clearly to your anchor offer—and make it easier for you to send information on your anchor offer to prospects.
Think about it:
If someone calls your office or lands on your website today, what will they be invited to do? If the answer is “nothing,” it’s time to fix that. What can you do to help prospects without charging them?
If you share something already, how relevant is it to your ideal client? Do you have an automation or someone to follow up?
Call me if you want a worksheet or to do a call session to help flush it how sharing your knowledge can bring in leads.
You’ve got this!
Carolyn
— When you get tired of doing everything yourself, reply to this message and I will get a targeted lead generator created for you.
— Marketing Monday is a free publication for owner-operators and marketing professionals who want to increase revenue. Check out past messages at www.cgreenassociates.com/mm/.
