As the new year approaches, we’ve been setting marketing objectives, building strategy, choosing lead indicators, and mapping out a timeline.
Now it’s time for the most important and often overlooked step: getting staff and stakeholders on board.
A plan only works when the people who carry it out understand it, believe in it, and know their role. January is the month where you turn a written plan into shared momentum.
Your team needs to know:
What the company is trying to achieve in 2026
Who your most profitable and ideal clients are
What messages matter most and how success is measured
When everyone sees their role in the big picture, their daily work makes more sense. Sales conversations become more consistent. Project updates get shared more regularly. Customer communication strengthens. And you stop carrying everything alone.
This Week’s Action
Schedule a 30–45 minutes to present an overview of your 2026 marketing plan with your full team. If you don’t have it together yet, try a brainstorming session with the full group to get input. Consider bringing in a guest facilitator to lead discussion and feedback.
Draft a simple agenda so the team knows what to expect. Your goal is clarity, not a pretty presentation. A shared mission can be transformative, giving your team a unified direction and a stronger sense of purpose for the year ahead.
You’ve got this!
Carolyn
618-791-1398
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