Hey there, hope you had a wonderful weekend. To get you back into July marketing, we’re going to focus on finding some easy ways to help clients experience your value this month. I call them “service samplers.”
These are smaller engagements—like workshops, audits, or inspections—that give prospects a clear win to build trust and confidence. This week, let’s talk about one of the simplest and most effective options: the workshop or webinar.
Why host a workshop or offer a focused audit?
When someone joins a workshop or calls you in for an audit, they’re not just learning—they’re learning from you. That short burst of interaction is often enough to turn a stranger into a client. They feel like they know you.
Pick a specific challenge your ideal client faces and help them get one step closer to solving the problem. Think:
“Quick fixes for reducing downtime”
“Planning tips for expansion”
“Inspections that protect assets”
“Tastings for summer entertaining” (samplers can be literal!)
Here’s how to turn it into business:
Make the workshop easy to join. Whether online or in person, don’t overcharge or over complicate the process.
Solve a specific problem and give them something visible to take away like a handout, checklist, or printout of results.
Explain simple next steps and end your session with what you can do to help.
This is not salesy, just resources to keep going (starter packages, a consult, service sign up page, etc). If you’ve delivered good information on a problem they have been struggling with, they will not mind information on what to do the next time they are struggling.
Quick Start Planning Checklist:
✅ Pick one small, urgent problem to solve (I have a worksheet that might help)
✅ Prepare one page of talking points or things to inspect
✅ Set a date 4-5 weeks out
✅ Write an invitation and publicity plan.
What simple little thing do you know that could be useful to someone else? Check out my Google Goldmine workshop page for inspiration and then sketch out your own workshop or inspection possibilities today.
You’ve got this!
Carolyn
— Marketing Monday is a weekly message to help you stay on track to increase revenue by at least 15% in 2025 and create a plan to go 10X in the next 3-5 years.
— Check out past messages and invite colleagues to join our proactive marketing community at www.cgreenassociates.com/mm/. — Reply to this message if there is any of this you want done for you.
