Have you ever wondered what makes your business truly remarkable? Standing out in a crowded marketplace isn’t just about doing things differently—it’s about doing them better. That’s the magic of differentiation and innovation working together. Differentiation is all about what makes you unique. It’s the reason customers choose you over competitors. Ask yourself:

• What are we known for?

• What makes our service or product remarkable?

• Are we clearly communicating what sets us apart?

Innovation keeps you ahead of the curve. It’s about anticipating what your audience will need next and finding creative ways to deliver. Innovation doesn’t have to mean massive change. Sometimes it’s as simple as enhancing the client experience.

This week, write down one way your business is different from competitors and one way you could innovate to serve your clients even better. Share your process with me, the clients or customers only want to hear about the results.

Standing out and staying ahead are two of the most powerful ways to grow your business. If you haven’t updated your website in a while I have a pdf on easy and affordable things that can help you stay relevant.

You’ve got this!
Carolyn