You’ve been putting in the work. Your marketing, your engagement, your presence—it’s all coming together. But here’s the thing: The best businesses don’t just set a plan and forget it. They regroup. They refine. They make small but powerful shifts that lead to bigger wins.

So before summer kicks into high gear, let’s take stock.

✅ What’s working? What marketing tactics have gotten real traction this year?
✅ What’s missing? Are there gaps—like an outdated profile, neglected connections, or messaging that isn’t landing?
✅ Where can you level up? Could your posts be more engaging? Your follow-ups more consistent? Your offers more aligned with your best clients?

The businesses that take time to adjust mid-year aren’t the ones scrambling in Q4—they’re the ones closing bigger deals, strengthening relationships, and stepping into leadership roles in their industry.

This isn’t about doing more—it’s about doing the right things more intentionally.

So here’s your challenge: Pick ONE area to refine and one action to take it up a notch.
🔹 Visibility – Refine your LinkedIn message to get more ideal customers to the website.
🔹 Need better connections? Block time to follow up with 10 people a day.
🔹 Building authority? Rewrite a professional association bio to reflect current capabilities.

Small shifts = better results.

You’ve got this!
Carolyn

–  Need a fresh set of eyes? Reply to this email and let the CGA team show you how to improve lead generation this summer.

— Marketing Monday is a free publication for owner-operators and marketing professionals who want to increase revenue by at least 15% in 2025 and create a plan to go 10X in the next 3-5 years.