Hello!

You’ve looked at the numbers.
You know what’s working—and what’s not.

Now comes the real question: where should you spend your marketing dollars in the second half of the year?

Here’s the good news:
You don’t have to start over.
You just need to refine what’s already in motion.

This week, do a mini marketing audit with three quick checks:

1. Is your messaging focused on your most profitable work?
   → If your top clients come from one service or industry, make sure that’s front and center in your website, social media, and proposals. Drop or downplay the rest.

2. Are you visible to your top clients?
   → Focus your time (and ad budget) where your best clients are actually paying attention—LinkedIn, Google search, email, local associations, etc.

3. Do you know what customers search for?
   → Do the Keyword Research lesson on our new Skool platform. Find out what search terms are currently bringing people to your website.

Do not try to be everything to everybody. Choose what you want to be known for. When your marketing reflects your current priorities, you get better results from every dollar and every hour you invest.

Refining is the smarter (and more strategic) way to grow. If you want to work the process with a group check out our new Skool platform. Membership is free to Marketing Monday subscribers during the month of August. Sign up now.

You’ve got this!

Carolyn

Carolyn Green, CEO, Sr. Strategy Advisor
(618) 791-1398 • cgreenassociates.com