Turn long reports into quick wins
We’ve spent the past few weeks defining your ideal clients and setting clear marketing objectives. Now it’s time to pull together a toolbox that can get the job done. For a lot of people this is the fun part.
We’re going to start with a website audit. Sometimes these reports can feel like reading a car manual in another language. We are going to keep this simple and profit-focused. Your website doesn’t need a perfect score—it needs to earn you better clients.
Use a WooRank report (or similar report of your choice) as a triage list, not a textbook. Sort issues into three buckets:
Trust Killers (fix first):
SSL/security warnings, broken links, mobile usability problems, slow load times on your top two money pages. These are silent deal-breakers.Lead Drivers (optimize next):
Clear calls-to-action, service page headlines that use your customers’ words, meta descriptions that promise a specific benefit, internal links pointing to profitable services.Nice-to-Haves (add to the 2026 marketing plan):
Minor technical tweaks that won’t move leads or margins this quarter.
A tip for momentum: work page-by-page on your website, not item-by-item from the website audit. Start with the page that best outlines your top revenue-generating services. Fix the trust killers, tighten its headline/subhead, add a testimonial or mini case study, and make the CTA unmistakable.
Want extra clarity? Add a lightweight behavior tool. (My chatGPT recommends session replay or heatmap.) Use it for two weeks – only on the service page you work on. Watch where people stop scrolling or get confused. Fix that friction first. You may be surprised by how much traction you can get from removing one form field; clarifying one important sentence; or replacing one generic photo with a real project shot.
This week’s action:
Highlight 2 audit items that touch revenue (trust or leads) on your top service page and schedule the work.
Add social proof to that page (a testimonial, stat, or photo).
Assign someone to re-check metrics in 30 days—speed, time on page, and conversion.
Small, targeted fixes compound. If you stick with it you’ll feel the difference, and so will prospects. While an improved score on your report is nice, calls from qualified prospects is even better.
You’ve got this!
Carolyn
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