Hello!

 When was the last time you looked closely at how customers are finding you — and why they decided to buy? Too often, businesses assume they know. But when you dig deeper, you may discover a different story.

Where do customers find out about you?

• Word of mouth

• Lead generators

• Digital ads

• Organic search

What motivates them to buy?

• Nurture/ trust / reputation

• A referral from someone they know

• A special offer or urgency

The key question: Is this random or managed?

👉 This week’s action step: Put a little structure around finding the answer.

• Add one question to your onboarding or proposal process:
  “How did you hear about us?”

• Conduct a short client survey – or let us do it for you.

• Interview a top customer about what tipped the scales when they chose you.

Every answer helps you refine your marketing. You want it based on real data, not assumptions. That’s how you stop chasing busywork and land higher-paying projects or clients.

👉 Where are your best leads coming from right now? Let me know if it is what you expected. I would be happy to talk about this with you. I want you to be able to spend your time and money on generating quality leads.

You’ve got this!

Carolyn

Carolyn Green, CEO, Sr. Strategy Advisor
(618) 791-1398 • cgreenassociates.com