A big mistake I see a lot of clients make is to think of a Google Business Profile as something static. I guess it started that way, but the companies who win the search engine game today do it through product posts, answering questions, and by getting reviews or customer photos posted regularly.

Last week, we talked about making your Google Business Profile a magnet for your best work. If you took a few minutes to update your profile, great! Now, let’s keep that momentum going by making sure it stays active and relevant. Google prioritizes businesses that consistently engage with their profiles. If your profile is static, it won’t help you stand out. But a few simple habits can make a big difference:

✅ Post updates regularly – Share recent projects, industry insights, or client wins.
✅ Encourage reviews – Ask happy clients to leave a review that highlights what sets you apart.
✅ Answer questions – Use the Q&A feature to showcase your expertise and help potential clients.

A well-maintained profile doesn’t just attract clicks—it builds trust. When prospects see fresh updates, glowing testimonials, and helpful insights, they’re more likely to reach out.

Take a moment this week to add something new to your profile. Even a small update keeps you top-of-mind and signals to search engines (and potential clients) that you’re the go-to expert in your field.

You’ve got this!
Carolyn