Last week, we explored what makes a business remarkable and how to stand out. This week, let’s put our thoughts into action.
I believe clients choose businesses they know, like, and trust. Usually because they know the company’s reputation or one of the people there. Here are three ways I like to use the written word to build trust:
Case Studies
Share a brief story about how you’ve solved a problem for a client. Focus on results and the transformation they experienced by working with you.Before-and-After Visuals
If your work involves tangible results, let the visuals speak for themselves. Show don’t tell. Don’t say “we’re the greatest,” share photos or a chart that demonstrates it.Thought Leadership
Your ideal clients are looking for someone who understands their challenges. Use your website, LinkedIn, or newsletters to share quick tips or a lesson you learned the hard way.
Take some time this week to collect the facts and photos needed to write a case study, update your portfolio, or create a LinkedIn post to showcase your expertise. Get team members involved and start collecting the assets in a shared drive or special folder.
If you’re short on time, call or email one client and ask for permission to share a success story, a Google review, or for them to write a testimonial on the problem you solved. Testimonials always outrank anything you say about yourself.
When you showcase your expertise consistently, you are building a bridge of trust that brings clients that appreciate your skills into your business.
If you want to win work you love, you have to be proud of your accomplishments and share them. It may not be a big deal to everyone, but there are hundreds of people who don’t know what you know. Share your expertise.
Carolyn
