Competing providers often sound the same: “quality, service, expertise.” When everyone’s promises blur together, clients default to price. We’re going to fix that by running a short, smart review to clarify the problem you solve for your customers.
Take 45 minutes and search competitor websites
Step 1: Search like your customer.
Type your most profitable service + city/region. Open the top five competitors and your own site in tabs.
Step 2: Skim competitor’s sites for positioning.
Can you find what problem they offer to solve for customers? What do they lead with? Speed? Price? Special expertise? Do they show real proof—photos, stats, named testimonials?
Step 3: Spot the sameness.
Write down phrases you see on multiple sites. (If three firms say “full service,” you won’t stand out by saying it louder.)
Step 4: Find the gap you can own.
Examples: “Repairs that extend asset life,” “Complex projects in tight spaces,” “Documentation that makes approvals faster,” “Emergency response within 24 hours.” Make it tangible.
Step 5: Summarize what you learn
Module 6 of this unit is going to me marketing strategy for our 2026 marketing plan. What do you want to address? Is there one place you can add it now, maybe a social media profile or a website header?
If you want extra insight, ask your AI to peek at ad libraries or summarize reviews. What do competitors promise most? What are customers praising—or complaining about? Competitive reviews can show you opportunities to beat the competition by addressing what prospects value and competitors neglect.
This week’s action:
Write one sentence that captures your differentiator in customer language. Post it on your Google profile (with a photo), and update a matching line on your homepage.
This isn’t about tearing others down. It’s about making it obvious why you’re the better fit for the work you want.
You’ve got this!
Carolyn
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