Promos Don’t Plan Themselves

If you want clients to take action this summer, now is the time to set the dates and schedule the promotions needed to motivate action. Start by identifying:

  • What service have you chosen to promote?

  • Will your current clients buy it or are you going to have to reach new prospects?

  • Do you need deadlines or incentives to generate action?

Think about what your clients need most—and what’s quick and easy for you to deliver during the season. Is there a service you can do a lot of, or an add-on that existing clients already trust you to handle? These smaller, seasonal offers can help you stay visible and generate cash flow with minimal effort.

Then map out your messages. A simple email and social media schedule helps you stay top of mind without scrambling. Choose 1–2 platforms, pick your send dates, and decide what you’ll say.

Summer demand doesn’t happen by accident. Put your plans on the calendar so you can relax knowing your promotions are working for you.

You’ve got this!
Carolyn

Hi, I’m Carolyn Green. For close to 20 years our team has helped owners and marketing leaders to grow their business.

I hope that you will subscribe to our Marketing Monday email list to follow along as we work the annual Plan as You Grow process with our clients.

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