Summer always changes the rhythm of work. For many businesses, demand slows as clients take vacations or pause projects. For others, it’s the busiest time of year.
Either way, now is the time to put on your marketing hat and review your offers in relation to your team’s capacity.
This week take an honest look at:
What your best clients are going to need over the next 3-4 months.
Where demand dropped in past summers? Can you do promotional outreach now to help prevent revenue drops.
What is your capacity during vacation season. Do you need support?
It is easy to coast into summer, then panic when revenue or staffing doesn’t meet expectations. A little foresight can help you avoid the chaos. What you are working on right now might make or break September sales.
If you already know your team is going to be short-staffed or overworked, call in some backup. C. Green & Associates can write for you, manage your summer campaigns, or handle busywork while you take a vacation.
If this is a slower time of year you can update your website, write case studies from the first half or the year, or start preparing your fall launch early.
Use your summer strategically—to work on higher-paying projects, or to strengthen your systems for fall.
Summer sales depend on May’s marketing. How can I help?
You’ve got this!
Carolyn
